Pallas Foods work with Bord Bia to promote and develop the reputation of Irish food within the Irish foodservice sector. Bord Bia certified meat, poultry and eggs are promoted in our marketing communications and positioned as delivering the highest quality assurance and traceability standards.
Pallas Foods liaise with Bord Bia to transfer market and industry information through the value chain from customers to suppliers, highlighting trends and assisting Bord Bia in their role of developing Irish businesses to enter and prosper in the foodservice market.
In October 2010 Bord Bia and Enterprise Ireland in conjunction with Pallas Foods launched a Supplier Development Programme aimed at increasing foodservice sales for Irish food suppliers. Recognising the value and importance of the ‘out of home’ market, the inaugural programme involved 10 small or emerging food processing companies with a wide range of product offerings. The programme was designed to assist the companies achieve the service standards, product quality and innovation necessary to achieve product listings in the foodservice sector. The foodservice market has become increasingly important for Irish food suppliers and offers significant potential for new entrants. However, it is a more challenging environment than retail, it is fragmented and extremely diverse. This partnership was designed to assist suppliers in overcoming the challenges presented. This programme has proven successful with four of the companies achieving listings with Pallas Foods and others preparing to enter the foodservice market. Pallas Foods continues to support subsequent Bord Bia Supplier Development Programmes by providing insights and feedback to participating supplies.
Two thirds of all products sold by Pallas Foods to the Irish foodservice sector are manufactured in Ireland. We recognise the importance of the food and drink sector to the Irish economy and are proud to support smaller food producers that have the potential to bring new and innovative products to our business. We incorporate the Bord Bia quality assurance symbol onto the packaging and marketing of approved suppliers and denote other Irish producers with a shamrock symbol to ensure ease of identification for our customers.
Pallas Foods will continue to work with Bord Bia to promote Irish food and beverages within the catering industry.
